They say never work with children or animals, but does it count if you design them yourself?
We’ve created a five-second animated video for Daikin, which is sponsoring the scoreboard at the Somerset County Cricket Club’s 20/20 Games. The sporting event takes place this summer and the Blue Juice video will play every time a wicket is hit. Daikin is co-sponsoring the scoreboard with a company called Otter, providing the perfect inspiration for a cartoon mascot in the video.
At Blue Juice, we created the artwork for the otter, as well as a 3D animated rig, which helped us develop the way he moved. Then we created the final, 3D animated sequence. The cartoon creation will be seen by thousands of cricket fans and their families over the summer. It was a fun project for us, designing a new character from scratch. The work also demonstrates the creative animation work we can do for brands and provides a fun alternative to filming people or events.