Helping Pennies charity spread their message with informing and moving video

We’ve been helping Pennies tell the stories behind the amazing work the charity does and how consumers and businesses can get involved.

The organisation, which has developed the technology to make or receive small donations at the checkout both online and in stores, wanted to use video to promote its fund raising work and inform viewers.

The technology gives people the option to donate a little extra (often rounding up their purchase price to the nearest pound) to a good cause. Charities that have received funds from Pennies include Teenage Cancer Trust, Walking With the Wounded and Together for Short Lives.
Our video for Pennies initially features some of the retail outlets that take digital donations when their customers pay. The short film then moves onto the consumers who make a big difference with small change.

We donated Blue Juice resources to Pennies free of charge, so the charities gets to benefit from high quality video production and corporate video editing and we get to give back to those in need.

You can find out more about our work with pennies by clicking on our blog article, here.

SEPT 2016
Client
  • Pennies
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