The Virgin Kitesurfing Armada is a unique kitesurfing festival held on Hayling Island, bringing the kitesurfing community together on for one fantastic weekend of kiting, music, fundraising and record breaking. To date the event has broken 5 GUINNESS WORLD RECORDS™ and raised over £160,000 for charity.
Blue Juice have been there since the beginning, interviewing Sir Richard Branson and taking part in the first attempt in 2013. Since then the event has grown from a single day event to a full weekend festival sponsored by Virgin, Volvo and some of the best kite brands in the world.
As official media partners to the event, we are responsible for creating a series of social media build-up videos to promote the event, raising awareness and encouraging kitesurfers to sign up. During the event we provide live video production services vision mixing the festival to the huge screen in the main marquee and rushes for media outlets including local and national use channels. Finally we produce the event wrap up video.
This year we managed to break the World Record again, taking it back from South Africa, and adding a third GUINNESS World Record certificate to the mantlepiece at Blue Juice!
Check out photos from the awesome Dave White here