When Virgin Atlantic decided to invite five of the world’s best bars to take up a week-long residency in their Heathrow Clubhouse, they turned to Blue Juice to create captivating cocktail-making content!
Quinary in Hong Kong, Dandelyan in London and Bourbon & Branch in San Francisco are just three of the world-renowned cocktail bars that set up shop in the airline lounge this summer – bringing their own branding, cocktail-crafting staff members and distinctive styles with them.
Our team shot tonnes of footage on site in the lounge at Heathrow airport, including an interview with the food and beverage manager for Virgin Atlantic, to launch the initiative.
We then filmed interviews with cocktail connoisseurs in San Francisco, London, and New York for separate 60-second videos. The content had to promote the lounge’s Five Up campaign but also reflect the individual styles of the bars and those who work in them. It has proven to be an awesome way for Virgin Atlantic to spread its wings across a global audience, with shareable content set in five different global regions.
Craig Sawyer, the boss at Blue Juice, had this to say: “The Five Up videos are a great example of how businesses can use video to share news and tell stories from within their organisation. Content should also be useful and entertaining for viewers, and I hope that people watching the Five Up videos will have learnt a little more about what goes into crafting superb drinks as well as maybe getting a recommendation for a new bar in one of these cities. Shooting was done in a relatively short time, making it accessible for most businesses, and we turned these around super fast in under two days – so Virgin Atlantic could start using them soon after filming took place. No cocktail drinking on the job though, I can assure you.”
Our Five Up videos are also a great example of the value you can get from video footage. We have been able to use the filming from each bar location and the lounge at Heathrow Airport to create unlimited additional edits, which have been used across social media sites like Instagram.
To see more of our video production work, click here.
If you’d like to talk to Blue Juice about video production for your business or any of our other services, give us a call on 01403 733332.